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Global Creative Board Brugge 2026

SUN 11

Welcome to Brugge the cradle of creativity. ^(Drinks)

MON 12 AM

07:00	Breakfast - On Your Own ^(included)
09:00	Welcome \| Debbi
10:30	Brugge Break \| Stefan
11:00	Creative \| P&G

PM

12:00	Creative \| Ford & Colgate
1:00	Lunch
2:00	Creative \| EMEA
3:30	Brugge break
4:00	Creative \| EMEA
5:30	Walking tour ^{2 guides}
6:30	Adornes Estate tour
7:00	Dinner & Drinks

TUE 13 AM

07:00	Breakfast - On Your Own ^(included)
08:30	Coffee chat \| Jon
09:30	Creative \| Commerce
10:30	Brugge Break \| Stefan
11:00	Creative \| COKE

Silver statue of an archer drawing a bow

PM

12:00	Creative \| Canada
1:00	Lunch
2:00	Creative \| USA
3:30	Brugge break
3:45	Creative \| USA
4:45	Bicycles
4:45	Royal Guild
6:00	St Sebastian
7:30	Dinner

WED 14 AM

07:00	Breakfast - On Your Own ^(included)
08:30	Strategy \| Ellie
09:00	Creative \| LATAM
10:30	Brugge Break \| Stefan
11:00	Creative \| LATAM

Silver reliquary of the Holy Blood on a chain

PM

1:00	Lunch
2:00	Creative \| BRAZIL
3:00	Holy Blood @ 3:15
4:00	City Hall
7:00	Dinner

THU 15 AM

07:00	Breakfast - On Your Own ^(included)
09:00	Creative \| SCHOLZ
10:30	Brugge Break \| Stefan
11:00	Museum

Silver candle bottle in front of a Bosch painting

PM

1:00	Lunch
2:00	Creative \| APAC
3:30	Brugge break
4:00	Creative \| APAC
5:00	Strategy \| Ellie ^{Option 2}
6:30	Le Trappist — Beer
8:00	Dinner

FRI 16 AM

07:00	Breakfast - On Your Own ^(included)
09:00	Creative \| HEALTH
10:30	Brugge Break \| Stefan
11:00	Creative \| HEALTH

Stone bridge over a Brugge canal

PM

12:00	Social & PR \| AMY
1:00	Lunch – Boat tour
2:30	Creative \| OPERATIONS
3:30	Brugge break
4:00	Debbi farewell
5:30	Boat tour (if not lunchtime) Dinner in or around the hotel or on your own.